We had a great time at SEMA.  Some of our customers stopped by and we made many new connections.  Over the next few days we will be updating the website and making the show special pricing and other information available.  Please be patient with us as we just got back in town and are really tired. For now, if you want to order, please contact us (see below).  The TopDog-V is on special for $199 (with a premium mount, magnets, and 2 Donaldson bypass filters) and the TopDog-V Lite is on special for $130.  This is for 3.0" and 3.5" filters only.  We will be back at you soon with an upcated website.    

Since 1999, Pareto Point Industries (PPI)  has been developing and marketing smart oil management products that “super-clean” oil in vehicles, equipment, and machinery.  Having the cleanest possible oil is often overlooked, but it is critical for getting the best and longest lasing performance from your engine.  PPI takes great pride in ensuring that our products are affordable, easy to install, and green.

PPI is working with its business partner, the Donaldson Company, among others, to explore other possible applications in oil and hydraulic fluids, bringing our proprietary technology to a broad range of markets . Please stay tuned. 

Pareto Point Industries is located in the PortTechLA business accelerator center, located near the Port of Los Angeles in San Pedro, CA.

Pareto Point Industries was founded in 1999 by:

Mr. Adan Reinosa, P.E., President

Adan holds advanced degrees in Engineering and Management, and has 35+ years expertise in developing innovative auto related products.  As lead engineer, he has successfully prosecuted patents, and enjoys working on high performance vehicles.  Along the way, he has completely disassembled and reassembled his 1984 Porsche 911SC and several other valuable vehicles, learning more about their inner workings every time.  Adan is responsible for new product development and technology transfer.  He is fluent in Spanish.

Dr. Robert (Bob) Hammer, CEO

Bob holds a Ph.D. in Systems.  With 45+ years experience as an executive, a professor, and an International business consultant, and over 16 years in the automotive industry, he is responsible for corporate planning, marketing, and communications. Bob enjoys sailing, off-road and foreign travel, and has restored several classic vehicles including a 1948 Packard (Henney) Hearse and a 1952 MG-TD.  After several years of assiduously avoiding becoming an Officer and a Gentleman, Bob received an Honorable Discharge from the US Navy in 1973.

Pareto Point Industries has won a number of awards and recognition by industry experts, technical editors, bloggers, and customer testimonials. Representative recognition includes:

  • SEMA – Best Product, Trucks (Runner-Up)
  • Global Media Awards from Canada, Mexico and South Africa
  • Diesel World – Top 50 Hot New Products (2016, 2017)
  • Trailer Life - Top Hot New Products at SEMA 2017
  • Cleantech Open National (Semi-Finalist)
  • CMTC "Made in America" Manufacturer Recognition
  • PortTechLA EXPO Competition (Finalist)
  • CalTech Green Entrepreneur ‘Gamechanger Technology' Recipient
  • Off-Road Magazine (and others) – Best New Product
  • Consistently positive mentions on many blogs and forums (e.g., Bob’s the Oil Guy; FJ Bruiser)
  • PPI has several agreements with the Donaldson Company to further develop our current and future technologies. The two companies are actively pursuing new applications and entering new markets.

    The Donaldson Company, with $3B in annual sales and representation in over 160 countries, reaches its 100 year anniversary in 2015. (

    About Our Name

    We have occasionally been asked where our name comes from, which we consider a good thing. 

    The Pareto Principle, or as it is better known, the 80/20 rule of optimization, is named after Vilfredo Pareto, an early 20 th century economist. We take pride in offering products that do exceptional work without embellishments or unneeded additional costs that do not add an equal amount of value.