Bob Hammer, PPI’s CEO, shows MagDog’s power to trap and hold debris to an attendee at the recent AOCA Expo in San Diego.

San Diego, CA April 11, 2006

Enthusiasm was high as Pareto Point Industries provided a demonstrationof its MagDog parallel bypass filter at the 2006 Automotive Oil Change Association (AOCA) Annual Expo and Trade Show.

MagDog, sandwiched between the spin-on oil filter and the engine, consists of a chamber filled with Neodymium magnets. As a small, regulated flow of oil is diverted into the chamber, any ferrous debris that comes into contact with the magnets is trapped until the unit is opened for cleaning, about every 30,000 miles. According to the Society of Automotive Engineers (SAE), debris as small as two to five microns can cause significant engine damage, and the typical factory spin-on filter only traps down to about 25 microns.

Quick-change owners and others were able to see a real-time demonstration of the flow characteristics and a video showing the amount of debris captured at various mileposts. They were also able to physically test the strength of the magnets. MagDog’s outstanding engineering, high quality, and benefits were quickly recognized and appreciated.

Since the AOCA market is largely untapped, Pareto staff intends to discuss pricing, display, and other issues with a small group of interested owners and other stakeholders and to release the product to this industry within the next few months.

To become part of that discussion, or to learn more about MagDog, Dr. Robert Hammer at 323 726-2199 or visit the PPI website at
www.wetstart.com or www.paretopoint.com.