If you plan to attend the 2017 SEMA Show in Las Vegas (10/31-11/03), please stop by Booth 34154 - Upper South Hall.  We will be demonstrating new products and have a few surprises planned (hint:  show discounts). We are showing new products, both for consumer and commercial applications.  Keep watching.

Welcome to our SEMA 2015 Section

SEMA is the largest aftermarket trade show in the US. It is held at the Las Vegas Convention Center every November for four days. It is a showcase for virtually everything new and exciting in the automotive aftermarket, from the racer to the serious off-roader to the enthusiast. If you haven’t had an opportunity to go, or are learning about SEMA for the first time, check out their website.

We will provide some of our experiences at SEMA after the show. Meanwhile, check out the links to the right for information on our new products, press releases, our booth takeaway and other SEMA related links..


In 2015, several thousand booths covered all of the exhibit halls, the outside areas, and the Westgate Hotel! We were told that to walk every aisle of the show would be over 28 miles! And that does not include related shows going on in other locations, such as Big R at the Rio and AAPEX at the Sands Expo Center.

In 2016, we will be in Booth 36201, located in the Las Vegas Convention Center Upper South Hall (Vans, Pick-up Trucks, and SUVs). Although our products are applicable to any vehicle, equipment, or machinery using lubricating oil, most of our consumer sales come from this market segment (including RVs).

In addition to staffing the booth, we were very busy at SEMA : We attended the Mentor-Student luncheon, sponsored a private party on the High Roller at the LINQ, Grazed at the LTAA open house and party, personally hosted several VIPs, participated in international activities, had a number of private meetings, got ignitied at the end of the show and even found time to audit some educational classes. All this plus being able to see the latest and greatest new products and visiting old friends. SEMA can be rather consuming and is always overwhelming. And, of course there is still Las Vegas after (or before) hours to contend with.