Pareto Point Industries


About Pareto Point Industries (PPI) 

Having the cleanest possible oil is an often overlooked, but critical element for consistently getting the best performance and longevity from your engine. 

Working closely with our business partners, associates, and customer base, Pareto Point Industries (PPI) has been producing and marketing smart oil management products that finely clean lubricating oil in vehicles, equipment, and machinery since 1999.

PPI takes great pride in ensuring that our products are affordable, easy to install, and environmentally friendly.  We constantly explore potential new applications for our proprietary and potential technologies.

Founded in 1999

Mr. Adan Reinosa, P.E., President.

Founder Mr. Adan Reinosa, P.E., President.

Adan holds advanced degrees in Engineering and Management.  He has 38+ years expertise in researching and developing innovative auto related products.  As PPI’s President and lead engineer,  Adan is responsible for new product development and technology transfer.  He has successfully prosecuted a number of PPI patents.  Adan enjoys working on high performance vehicles; and he is fluent in Spanish.

Founder Dr. Robert (Bob) Hammer, CEO

Bob holds MS and Ph.D. degrees in Systems and has 47+ years experience as a “C” level executive, a university professor, and an International business consultant.  He is responsible for strategic  planning, marketing, and communications.  Bob enjoys sailing, off-road and foreign travel, and has restored classic vehicles, including a 1948 Packard (Henney) Hearse and a 1952 MG-TD.  Bob received an Honorable Discharge from the US Navy in 1973.

The founders have co-published white papers and other peer-reviewed articles, and are recognized as oil filtration subject matter experts.  Both Adan and Bob have served on numerous business, industry, and community boards. 

PPI is a member of the Greater Los Angeles Chamber of Commerce, the Specialized Equipment Marketing Association (SEMA), CleanTech (CTO), and California Manufacturing Technology Consulting (CMTC). 

PPI has agreements with the Donaldson Company* to further develop our current and future technologies.  The two companies are pursuing new applications and markets.                                                                                                           *With over $3B in annual sales and representation in over 160 countries, Donaldson celebrated its 100-year anniversary in 2015. (

Representative recognition includes: Partnerships and Associates
  • SEMA – Best New Product, Trucks (Runner-Up)
  • Five SEMA Global Media Awards from various countries
  • Cleantech Open National (Semi-Finalist)
  • PortTechLA EXPO Competition (Finalist – 2 years)
  • Diesel World – Top 50 Hot New Products (twice)
  •  Diesel Power – Best of SEMA
  • CalTech Green Entrepreneurs Forum: ‘Gamechanger’ technology’ recognition
  • Off-Road Magazine (and others) – Best New Product
  • Positive reviews on blogs/forums (e.g., Bob’s the Oil Guy. FJ Bruiser, Ford F series Forum, GM Trucks Forum)
  • The Donaldson Company
  • SEMA – Specialized Equipment Marketing Association
  • Ascent Filtration Testing
  • CMTC – California Training Manufacturing Council
  • PortTechLA – Business Development
  • CleanTech Open – National Challenge
  • NDIA – National Defense Industry Association
  • Ellsworth Racing – Hellcat Challenge
  • Royce Branch (RBPD, Rtd) Racing –  USA Fastest Pursuit Car
  • Rory’s Off-Road Supply
  • World of Outlaw Racing – J. Sessions

Our Mission